Women Career Bootcamp
12
.
08
.
2018
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KATIE BOFSHEVER

Design Partner, GV

As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

12pm - 1pm

How to Build Schedule Blocks

C. Doe

Women 

Career day:

shape up your future

DECEMBER 8th   |  10AM - 5PM

December 
08
, 
2018
 | 
10:00AM
 – 
5:00PM
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A full day of free workshops and talks about tech and digital skills exclusively for WOMEN. General Assembly is bringing together top speakers and instructors for collaborative, fun and interactive sessions to inspire you to pursue a career you love. Whether you are thinking about a career transition, learning in-demand skills or just exploring something new - this is for you!

Louis Kahn

The Minimal NYC

Architect

Schedule

Block #4

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

10:00 - 10:30

REGISTRATION & NETWORKING

FOR ALL ATTENDEES OF WORKSHOPS

10:30 - 11:20

BREAKFAST PANEL TALK WITH WOMEN IN TECH LEADERS:
- NADIA GOEI, Country Product Manager, Grab  |   Nicki Ramsay, CEO at CardUp | Maria Li,  APAC Lead, Commercials & Deployment at Apple  | Gabriela Zahoranska, Marketing Manager at General Assembly

REGISTER HERE

11:30 - 1:00

DATA SCIENCE 101

SOLD OUT

11:30 - 1:00

DIGITAL MARKETING 101

SOLD OUT

11:30 - 1:00

BUILD YOUR CREATIVE MUSCLE

SOLD OUT

1:00 - 1:45

LUNCH BREAK

LUNCH NOT PROVIDED

1:45 - 3:15

INTRO TO DATA ANALYTICS BY JUE

SOLD OUT

1:45 - 3:15

INTRO TO DATA VISUALISATION

SOLD OUT

1:45 - 3:15

DIGITAL MARKETING 101

REGISTER HERE

3:30 - 5:00

INTRO TO DATA ANALYTICS BY SAIF

SOLD OUT

3:30 - 5:00

Defining User Experience

REGISTER HERE

3:30 - 5:00

Forget your Business Plan - You need a Collaboration Plan!

REGISTER HERE

The Minimal NYC

A full day of free workshops and talks about tech and digital skills exclusively for WOMEN. General Assembly is bringing together top speakers and instructors for collaborative, fun and interactive sessions to inspire you to pursue a career you love. Whether you are thinking about a career transition, learning in-demand skills or just exploring something new - this career bootcamp is for you!

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. 

 

WORKSHOPS HERE:

 

dIGITAL MARKETING 101


11:30-1 ;1:45-3:15 

 

INSTRUCTOR: Sotirios Seridis, Digital Marketing Instructor, General Assembly

 

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

 

ASHTON AJAYI

VP Of Product Experience, Pixel Palace.

Ashton Ajayi leads sustainability initiatives at Pixel Palace, an agency founded on helping companies make good money while doing good things. He primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

INTRO TO DATA ANALYTICS

1:45 - 3:15

INSTRUCTOR: Jue Hou, Engineering & Data Science, Facebook

DATA SCIENCE 101

11:30 - 1:00

INSTRUCTOR: Gaurav Chaturvedi, SVP, Lead Data Scientist, DBS BANK

 

Gaurav is the Lead Data Scientist at DBS Bank. He lends simplicity to the (sometimes very mathematical) concepts in Data Science. He can easily relate the concepts of data science to practical problem solving situations you are likely to find yourself in. His style is well suited to beginners as well as experienced programmers. Gaurav enjoys following and writing about cricket in his free time.

INTRO TO DATA ANALYTICS

3:30 - 5:00

 INSTRUCTOR: Saif Farooqui, Anlytics Lead, Facebook

 

Saif Farooqui is a Technical Analytics Lead in the Business Integrity team, which protects users and ensure safe connections between users and businesses. The team's focus on data analysis, machine learning and a robust infrastructure of back-end systems allows them to collaborate effectively with engineering and product teams.

Prior to working on data science at Facebook, Saif bounced around a fair bit, from consulting to economics research to marketing science and then computer vision, before a teaching position at (drum roll) General Assembly led to the job of his dreams. Ask him about python generators and the temporal considerations of data analysis!



BUILD YOUR CREATIVE MUSCLE

11:30 - 1:00

INSTRUCTOR: Ayesha Kohli, Founder, Creative Director, SPARQ Communications


A brand storyteller and creative entrepreneur, Ayesha Kohli is the founder of communications consultancy, Sparq Communications, the editor of Creative Sparq, the founder and creative director for niche textile label, Ayesha Cashmere. With over a dozen-years’ experience in brand management, public relations, journalism and design, Ayesha has worked on a range of communications projects for multinational brands and start-up organization’s covering lifestyle and consumer goods, technology, education and non-profit sectors. A life-long learner, Ayesha holds a double Masters in Business and Economics. Her mantra is to live a creative life – ask questions, find answers, learn by doing and create by intention.


INTRO TO DATA VISUALISATION

1:45 - 3:15

 INSTRUCTOR: Mrinal Daryani, Senior Product Consultant, Tableau Software

 

Mrinal has helped over a hundred clients across APAC adopt Tableau & scale it across the organization. If he's not playing with data, he's encouraging people to play with data. Prior to joining Tableau, he completed strategy consulting projects for the social sector.

BREAKFAST PANEL TALK WITH WOMEN IN TECH LEADERS 

10:30 - 11:20

PANELIST: Nadia Goei, Country Product Manager, Grab

BREAKFAST PANEL TALK WITH WOMEN IN TECH LEADERS

10:30 - 11:20

Maria Li, APAC Lead, Commercials & Deployment at Apple

BREAKFAST PANEL TALK WITH WOMEN IN TECH LEADERS

10:30-11:20

Gabriela Zahoranska, Marketing Manager at General Assembly

Defining User Experience

3:30 - 5:00

INSTRUCTOR: Carrie Liauw, Founder and Director at Tabula Rasa

 

Carrie Liauw is the Founder and Director of Tabula Rasa, an events agency founded in 2015 that curates purposeful events through generating shared experiences. She believes that events are a platform for driving knowledge, awareness, and bringing communities and people together. Carrie has over 15 years of experience in content curation, events management, and education.

Forget your Business Plan - You need a Collaboration Plan!

3:30 - 5:00

INSTRUCTOR: Miriam Feiler, Co-Founder - bizzi

 

Based in Singapore, Miriam Feiler is a born connector who speaks on small business collaboration.

A dynamic presenter and entrepreneur, Miriam has spent 20 years building strong relationships globally and helping small businesses come together to learn, share and grow. She is co-Founder of bizzi.co, a collaboration platform for the world's small business owners. bizzi's vision is to enable collaborations that solve the world's greatest challenges.

Miriam is looking to meet with individuals and organisations that are addressing the SDGs, as well as those that are committed to helping small businesses overcome their challenges to growth.

BREAKFAST PANEL TALK WITH WOMEN IN TECH LEADERS

10:30-11:20

PANELIST: Nicki Ramsay, CEO at CardUp

 

Nicki is the CEO of CardUp, a payments company that enables individuals and businesses to utilise their credit card for all their big expenses, regardless of whether the recipient accepts card payments. A payment professional, Nicki has a background in business development, consumer insight, analytics and marketing having worked for American Express across both Asia Pacific and Europe. During this time she held a variety of leadership roles including Head of Consumer Insight for APAC and Director of International Business Development, where she was reasonable for identifying and developing partnerships with technology and fintech companies across the region. Nicki started her career as a management consultant at Deloitte Consulting, after graduating with a first class degree in Economics.

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

 

Click HERE to see all our workshops, events and courses

Louis Kahn

The Minimal NYC

Architect

PARTNERS

#GAWOMEN

General Assembly, L3, Claymore Hill 8, Singapore

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